> For the complete documentation index, see [llms.txt](https://samwad.gitbook.io/samwad.tech-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://samwad.gitbook.io/samwad.tech-documentation/whatsapp-business-api-overview/pricing-and-billing-in-samwad.md).

# Pricing and Billing in SAMWAD

## What Are WhatsApp Conversations in Samwad?

A WhatsApp conversation starts when your business sends a message to a customer (initiating the conversation) or responds to a customer's message. Incoming customer messages are always free, but the business is charged when it replies.

 

### How Are WhatsApp Conversations Charged in Samwad?

Conversations are charged based on their type and duration. Each conversation lasts for 24 hours, with charges applied when your business sends a message.

 

### What Are the Types of Conversations in Samwad?

1. User-Initiated (Free)
   * When you respond to a customer message within 24 hours, it’s a user-initiated conversation.
   * Cost: Free (as of November 1, 2024)
2. Business-Initiated
   * When your business sends the first message using a pre-approved template.
   * Cost: ₹0.88 per conversation (for Indian users)
3. Marketing Conversations
   * Used for promotions, offers, cart reminders, and more.
   * Cost: ₹0.88 per 24-hour window.
   * Example: “Get 30% off on our new collection! Reply ‘YES’ to grab the offer.”
4. Authentication Conversations
   * For sending OTPs or verifying user identities.
   * Cost: ₹0.125 per 24-hour window.
   * Example: “Your login code is 1234. Please enter it to proceed.”
5. Utility Conversations
   * For updates like order confirmations or delivery alerts.
   * Cost: ₹0.125 per 24-hour window.
   * Example: “Your order has been shipped! Track it using this link.”
6. Service Conversations
   * For resolving customer inquiries.
   * Cost: Free (as of November 1, 2024).
   * Example: “How can we help you today? Let us know your issue!”

### What Happens If Two Templates Are Sent Within the Same 24-Hour Window?

A: If two messages of the same category are sent within the same 24-hour conversation window, no additional charges apply.

 

### How Do Free Entry Point Conversations Work in Samwad?

When a customer messages you via a Click-to-WhatsApp ad or Facebook Call-to-Action button, and you respond within 24 hours, a free-entry conversation starts:

* Duration: 72 hours.
* Cost: Free for all templates sent during this period.

 

### Why Are There Separate Charges for Samwad and WhatsApp Conversations?

A: Samwad charges a subscription fee for providing the platform and services, while WhatsApp charges separately for conversation credits.

 

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