Pricing and Billing in SAMWAD

What Are WhatsApp Conversations in Samwad?

A WhatsApp conversation starts when your business sends a message to a customer (initiating the conversation) or responds to a customer's message. Incoming customer messages are always free, but the business is charged when it replies.

How Are WhatsApp Conversations Charged in Samwad?

Conversations are charged based on their type and duration. Each conversation lasts for 24 hours, with charges applied when your business sends a message.

What Are the Types of Conversations in Samwad?

1. User-Initiated (Free)

   • When you respond to a customer message within 24 hours, it’s a user-initiated conversation.

   • Cost: Free (as of November 1, 2024)

2. Business-Initiated

   • When your business sends the first message using a pre-approved template.

   • Cost: ₹0.88 per conversation (for Indian users)

3. Marketing Conversations

   • Used for promotions, offers, cart reminders, and more.

   • Cost: ₹0.88 per 24-hour window.

   • Example: “Get 30% off on our new collection! Reply ‘YES’ to grab the offer.”

4. Authentication Conversations

   • For sending OTPs or verifying user identities.

   • Cost: ₹0.125 per 24-hour window.

   • Example: “Your login code is 1234. Please enter it to proceed.”

5. Utility Conversations

   • For updates like order confirmations or delivery alerts.

   • Cost: ₹0.125 per 24-hour window.

   • Example: “Your order has been shipped! Track it using this link.”

6. Service Conversations

   • For resolving customer inquiries.

   • Cost: Free (as of November 1, 2024).

   • Example: “How can we help you today? Let us know your issue!”

What Happens If Two Templates Are Sent Within the Same 24-Hour Window?

A: If two messages of the same category are sent within the same 24-hour conversation window, no additional charges apply.

How Do Free Entry Point Conversations Work in Samwad?

When a customer messages you via a Click-to-WhatsApp ad or Facebook Call-to-Action button, and you respond within 24 hours, a free-entry conversation starts:

• Duration: 72 hours.

• Cost: Free for all templates sent during this period.

Why Are There Separate Charges for Samwad and WhatsApp Conversations?

A: Samwad charges a subscription fee for providing the platform and services, while WhatsApp charges separately for conversation credits.