WhatsApp Template Message

What Are WhatsApp Message Templates and how do they work?

What is a WhatsApp Template Message?

WhatsApp allows businesses to interact with their users with any message until 24 hours from the user’s last message.

Once this 24-hour window is closed, you are only allowed to send a Template Message that needs approval from WhatsApp.

This is done to ensure that businesses do not spam users on WhatsApp.

The WhatsApp Template message can be anything ranging from a promotional message, product launch, weekly newsletter, abandoned cart, festive greetings and much more.

Do these WhatsApp Template Messages need to be approved by the WhatsApp Team?

Yes, each WhatsApp template message undergoes rigorous checks by the WhatsApp Team personally.

The message only gets approved if the team finds the message to be correct & rid of any errors such as grammar errors.

What kind of Template Messages does WhatsApp approve?

Since October 2021, WhatsApp now approves all messages including Promotional & Offer Messages. This includes Transactional, Non-transactional, Notifications, Updates and Follow Up Messages.

What media format does the WhatsApp Template Message support?

The WhatsApp Template Message formats can be Text, Image, File or Video. Text must be included in any of these media formats since it is mandatory. This means only Images, Files or Videos cannot be sent to the users as a Template Message.

Is there any size limit on the media files attached in WhatsApp Template Messages?

Yes, there is a size limit on the media file in WhatsApp template messages. The following is the size limit of different media files:

Video	16 MB
Image	5 MB
Document	100 MB
Sticker	100 KB