Groups

What are contact groups used for?

What are Groups in Samwad?

Groups allow you to organize contacts into reusable segments for campaigns, automation, and analytics. A group represents a logical collection of contacts—such as leads, customers, or event attendees—that can be reused across different workflows.

Groups help you:

  • Target the right audience

  • Avoid sending messages to the wrong users

  • Maintain clean, manageable contact segmentation


How do I view and manage groups in Samwad?

To access Groups:

  1. Go to Audience → Groups

  2. You’ll see all existing groups displayed as cards

Each group card shows:

  • Group name

  • Total number of contacts in the group

  • Actions to manage the group

This page acts as the central place to create, clean, and optimize audience segments.


How do I create a new group?

You can create a group directly from the Groups page.

Steps:

  1. Enter a name in the New group name field

  2. Click Create group

The group is instantly created and ready to receive contacts. Groups can later be assigned to contacts manually, via import, or through automation.


How do I search and filter groups?

The Groups page provides tools to quickly find specific groups.

You can:

  • Search groups by name using the Search groups field

  • Filter groups using:

    • All groups

    • With contacts

    • Empty groups

These filters help you identify unused or inactive groups and keep your segmentation clean.


How do I edit or delete a group?

Each group card provides management actions:

  • Edit – Rename the group

  • Remove – Delete the group (without deleting contacts)

  • Remove + delete contacts – Delete the group and permanently delete all contacts inside it

These actions give you full control over group lifecycle and cleanup.


What does “Check unique numbers” mean?

The Check option under a group allows you to identify duplicate phone numbers across contacts.

This helps:

  • Prevent duplicate messaging

  • Improve delivery performance

  • Maintain a clean contact database

Running this check is recommended before large campaigns.

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